Just came across this video:
It’s worth watching, ’cause it’s a noble cause and funny, and also, what this post is about happens at the end:
Now what happens at the end (for those without the patience) is this:
The goal of this video is, well obviously raise awareness, but also to direct traffic to the Robin Hood [...]
Tags: hack, poll, robin hood tax, unintended use, youtube
I’m pleasantly surprised by this campaign: http://www.stationsroman.be for Antwerp’s Central Station. Should you be asking why there’s a campaign for a train station, it’s to celebrate that the station’s restoration is finished and can be admired again in all it’s glory.
I spent 10 minutes on it, and when it was over, I didn’t want [...]
Tags: antwerp, Interactive advertising Tips, station, stationsroman
It is not in my nature to make fun of other people nor to gloat over others’ fuckups.
Actually it is, but I do my best to suppress this as it’s a nasty part of my personality I’m not particularly proud of.
But sometimes I cave in.
This is one of those times.
I mean we’re all sick of [...]
Tags: flash mob, freeze, improv everywhere, pictures, schadenfreude
To recap my extra-activity theory:
The same people who used to visit “interactive websites”, engaged, played around or created content in those sites, now have their own domain: their blog, their Facepage, their twitter… And they are more like to interact with the content on their domain, than on something they don’t own or control.
Now this [...]
Tags: chat catcher, extra-activity, Twitter
Something you often hear from advertising creatives is ” Damn, I was planning on doing that one day” when another agency came up with the same idea they had in a distant, or not-so-distant past.
And hear hear, it’s my turn.
I always wanted to do something that was visually resembling the old view master slides [...]
Tags: format
First, watch this, it’s funny:
Seen it?
Okay.
Now this is a pretty funny commercial based on the 27/3 principle. Which is the tried and tested (and by now, unimaginative) way of making 30 second commercials: you have 27 seconds of buildup and than 3 second in which you reveal what the campaign is for, which offers a [...]
Tags: digital, Interactive advertising Tips, naming, titles, youtube
When I first started in this business we used to say we worked “in multimedia”, a bit later we said ” online marketing”, that evolved to “in interactive” and where we’re at now is we work “in digital”.
Though I applaud we finally got rid of the “interactive” part, it’s shadow still looms over us.
A critique [...]
Tags: Advertising, digital, extra-activity, interactive
There is an old saying on Wall Street that the market is driven by just two emotions: fear and greed.
What drives people to your digital campaign are two different emotions: curiosity and surprise. I’ll leave the surprise part for later and focus on curiosity here.
For some it’s easy. If you’re Nike and you had [...]
Tags: curiosity gap, digital marketing, Interactive advertising Tips
