Okay, these are social times, it’s all about tribes, connecting people and whatnot.
But Marketeers are always interested in the Disney, hands across America, Up with People kinda group dynamics. It’s all very nice and friendly and sweet.
Also incredibly boring.
And every time marketeers come up with a new schtick it causes a land rush. [...]
Tags: divide et impera
I just watched this, the whole half hour of it. Definitely worth it. It’s not just about games, and it’s got some interesting examples of how you can turn things more compelling and addictive by designing a game layer into it.
Also: from an advertising standpoint it looks like the gaming industry is now at [...]
Well it seems hell finally froze over. Google payed a gazillion dollars for a Superbowl spot.
But the point is that it was a fantastic spot. One that had me speechless a few months ago when it hit Youtube.
It’s called Parisian Love:
It’s been a bit of a mantra that good brands or products have the marketing [...]
Tags: Advertising, apple, demo, google, new world order, product demo, superbowl
Something that’s been bothering me for a while, yet I’ve never been able to put my finger on is the “always new” thing you get with digital media.
I’m not really into new stuff, my furniture, while not being antique, is always bought used. My house is built with reclaimed materials. My car and my [...]
Tags: digital patina, post-digital, postdigital, usability, UX
It is a prerequisite for people who do what I do to be infatuated with data visualization.
So I thought I’d share my favorite example ever:
Tags: Chemical brothers, data viz, Michel Gondry
Not one to do lists on the previous or predictions on the next decade.
Also, this blog, in it’s current guise isn’t even a decade old. Still, anything -Of The Decade!- always sounds good. So here’s a list of the most popular posts according to my stats:
1. The unbearable lightness of an emoticon
2. Digital advertising tip [...]
Tags: best of
Heard a radio commercial today. (Which, btw, are probably the only commercial messages that still reach me: I only have two TV channels that are public broadcast, thus ad-free, + a banner blocker on Firefox, and the last time I touched paper was in the bathroom)
Anyway, it was for a mobile subscription and the gist [...]
Tags: Advertising, sms, text
We have a vending machine here at work. One like the one above with the spirals. Once in a while a candy bar is sitting near the end of the spiral. Which means that should you choose that candy bar, chances are not non-existing that when the spiral turns to push the candy bar out, [...]
Tags: candy, gambling, marketing, technology, vending machine
