Brief:
ING launches a checking account and wants people to know about it.
It’s online only and completely free.
Problem:
Checking accounts in particular, and banks in general, are not the most exciting subjects.
“It’s completely free” isn’t exactly a USP, in people’s perception they better damn well be free. And people would be right, it doesn’t make sense to [...]
Tags: i-needtogo, i-needtogo.com, ING, Portfolio
Problem
After we launched the Proximus Moblogs we were asked to raise awareness for them. Budget was nearly nothing. So media buying was out and production costs had to be kept low. Very low.
Context
Considering the budget there was no other choice than to do “something viral”. And I know how tainted that term is. Viral is [...]
Tags: i love josiane, josiane, moblogs, proximus
This a project I did back in 2006 and am pretty proud of. Back then the expression “branded utility” wasn’t coined yet, today this could act as the poster child of branded utilities. *cough*
Problem:
A telco launches a new youth-oriented mobile subscription. And wants “a website” to promote it.
Context:
It was the beginning of the Web2.0 hype, [...]
Tags: branded utility, moblog, proximus
