Archive for the ‘Internet’ Category

March 15, 2010 0

Curating by algorithm

By admin in Internet

One of the Interweb’s most visited blogs is BoingBoing. My relationship with BoingBoing has evolved over the years. It went from being one of my favorite blogs, to a blog I only cared moderately about (sorry, not interested in steampunk ukeleles). And by now now the only reason I scan it diagonally is to know [...]

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February 25, 2010 0

Future of game design.

By admin in Internet, Planning

I just watched this, the whole half hour of it. Definitely worth it. It’s not just about games, and it’s got some interesting examples of how you can turn things more compelling and addictive by designing a game layer into it.
Also: from an advertising standpoint it looks like the gaming industry is now at [...]

January 25, 2010 2

Digital patina

By admin in Internet, Planning, communication

Something that’s been bothering me for a while, yet I’ve never been able to put my finger on is the “always new” thing you get with digital media.

I’m not really into new stuff, my furniture, while not being antique, is always bought used. My house is built with reclaimed materials. My car and my [...]

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January 19, 2010 5

Ye olde Coke Vs. Pepsi

By admin in Advertising, Internet, Planning, communication

I guess everyone has heard about Pepsi not advertising during the Super Bowl but instead spending that money on their “Refresh project”. The Refresh project being an online effort where cause marketing meets social media meets crowdsourcing meets accolades from the usual online marketing suspects before it even launches.
One would expect that I, as a [...]

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December 3, 2009 5

The definite slideshow on Social Media.

By admin in Advertising, Interactive advertising Tips, Internet, Planning, communication

That’s it, I cracked it. Actually I cracked it ages ago, but it took a while to pour it into a presentation format.
Without further ado, I bring you the definite presentation on Social Media bound to make all previous and future presentations redundant!
The Ultimate, be all end all, one size fits all Social Media Strategy
View [...]

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August 28, 2009 0

The interwebs is great.

By admin in Internet

Stumbled upon this video yesterday.
My life will never be the same again.

It’s the weirdest friggin’ thing I’ve seen in my life.
Who made this? Why?
Somehow I don’t want these questions answered.
I’ll just continue to marvel at the fact that people make these things for no other reason than to please themselves and the the interwebs allow [...]

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June 9, 2009 4

Swingers networks and IP positioning

By admin in Internet

I ended up on some dodgy sites the other day that had banners for Adult Friend Finder. An ” online sex and swinger personals community website.”
They served me these kind of banners:

What’s puzzling me is the “Tremelo” part.
Because I live three villages over from Tremelo.

So what I’m wondering about is:
Is this because their IP positioning [...]

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April 3, 2009 2

Playing with data.

By admin in Internet

Found here, a Yahoo Pipe that plots your Twitter followers on a map.
These are my followers:
{“pipe_id”:”1dbe1f87e89793dbda93bc67942c2b34″,”_btype”:”map”,”pipe_params”:{“username”:”andymurd”}}

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March 2, 2009 2

Skittles: Close but no cigar.

By admin in Advertising, Internet, communication

So skittles forwards the skittles.com domain to the twitter search results page for the word skittles….
…and all the usual social media suspects go for the standing ovation.
I think it’s crap. For several reasons:
0. Been done: Zeus Jones, Modernista
1. What’s the outcome of this? Not a page of people twittering about skittles but a page of [...]

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February 13, 2009 0

Maybe I shouldn’t work in comms. after all.

By admin in Advertising, Internet, communication

The “Online and all other positions relative to the line.“-post, just got summed up in a few lines here (3rd comment) by Tim of Sugar:
In other words, DONT start a digital/interactive agency. Start an ideas company with 21st century behaviours at its core driving brand engagement across all channels, unified by digital audience behaviours. Mobiles, [...]

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