Archive for the ‘communication’ Category

March 9, 2010 0

De kijk op de kijk van Van Dyck. (Dutch)

By admin in Advertising, communication

Eens in het Nederlands schrijven. Waarom? Omdat deze post een reactie is op een column van Fons Van Dyck in De Standaard. De reden dat ik dit anders nooit doe is natuurlijk omdat ik niet zonder -DT fouten kan schrijven. So don’t bother.
Nu, het eerder aangehaalde artikel is in sé niet slecht. Er wordt zoals [...]

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February 12, 2010 2

Making the most out of Youtube.

By admin in Interactive advertising Tips, communication, free idea

Just came across this video:
It’s worth watching, ’cause it’s a noble cause and funny, and also, what this post is about happens at the end:

Now what happens at the end (for those without the patience) is this:

The goal of this video is, well obviously raise awareness, but also to direct traffic to the Robin Hood [...]

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February 8, 2010 4

The New Marketing World Order

By admin in Advertising, Planning, communication

Well it seems hell finally froze over. Google payed a gazillion dollars for a Superbowl spot.
But the point is that it was a fantastic spot. One that had me speechless a few months ago when it hit Youtube.
It’s called Parisian Love:

It’s been a bit of a mantra that good brands or products have the marketing [...]

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January 25, 2010 2

Digital patina

By admin in Internet, Planning, communication

Something that’s been bothering me for a while, yet I’ve never been able to put my finger on is the “always new” thing you get with digital media.

I’m not really into new stuff, my furniture, while not being antique, is always bought used. My house is built with reclaimed materials. My car and my [...]

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January 19, 2010 5

Ye olde Coke Vs. Pepsi

By admin in Advertising, Internet, Planning, communication

I guess everyone has heard about Pepsi not advertising during the Super Bowl but instead spending that money on their “Refresh project”. The Refresh project being an online effort where cause marketing meets social media meets crowdsourcing meets accolades from the usual online marketing suspects before it even launches.
One would expect that I, as a [...]

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January 15, 2010 0

I backed this project on Kickstarter, you should too.

By admin in communication

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December 29, 2009 0

Most popular posts of….wait for it…. The Decade!

By admin in Me, Planning, communication

Not one to do lists on the previous or predictions on the next decade.
Also, this blog, in it’s current guise isn’t even a decade old. Still, anything -Of The Decade!- always sounds good. So here’s a list of the most popular posts according to my stats:
1. The unbearable lightness of an emoticon
2. Digital advertising tip [...]

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December 17, 2009 0

The daily grind.

By admin in Me, communication

I love playing with the possibilities of Youtube’s -record from webcam- feature combined with whatever else you can do on a laptop.
My latest oeuvre is a “tranche de vie” celebrating life as a cog in the big Information Technology industry.
Enjoy.

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December 3, 2009 5

The definite slideshow on Social Media.

By admin in Advertising, Interactive advertising Tips, Internet, Planning, communication

That’s it, I cracked it. Actually I cracked it ages ago, but it took a while to pour it into a presentation format.
Without further ado, I bring you the definite presentation on Social Media bound to make all previous and future presentations redundant!
The Ultimate, be all end all, one size fits all Social Media Strategy
View [...]

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November 26, 2009 1

Sign o’ the times.

By admin in Advertising, Planning, communication

Heard a radio commercial today. (Which, btw, are probably the only commercial messages that still reach me: I only have two TV channels that are public broadcast, thus ad-free, + a banner blocker on Firefox, and the last time I touched paper was in the bathroom)
Anyway, it was for a mobile subscription and the gist [...]

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