Comments on: The New Marketing World Order http://www.zeppelinrepair.com/?p=582 Sun, 22 Aug 2010 05:40:39 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: admin http://www.zeppelinrepair.com/?p=582&cpage=1#comment-611 admin Mon, 08 Feb 2010 22:57:14 +0000 http://www.zeppelinrepair.com/?p=582#comment-611 I don't know about the subject being emotional or technical. Form or subject? What's the subject, the product demo or the love story? Depending on that answer, form would be the other one. Frankly I don't think there's much to be sought behind the _Why_ of Google advertising during the SuperBowl. They released this ad months ago on Youtube. It was made by an intern. I think they just had some spare cash and figured what the hell. Still fun to theorisize though. I don’t know about the subject being emotional or technical.
Form or subject?
What’s the subject, the product demo or the love story?
Depending on that answer, form would be the other one.

Frankly I don’t think there’s much to be sought behind the _Why_ of Google advertising during the SuperBowl.

They released this ad months ago on Youtube. It was made by an intern. I think they just had some spare cash and figured what the hell.

Still fun to theorisize though.

]]> By: Jim Spencer http://www.zeppelinrepair.com/?p=582&cpage=1#comment-610 Jim Spencer Mon, 08 Feb 2010 17:54:47 +0000 http://www.zeppelinrepair.com/?p=582#comment-610 Interesting that Google chose a very emotional and non-technical subject for the ad. They want to get into our hearts it seems. :-) I was not awestruck by the ad at all. In fact, I found it a bit hard to follow as I stood in front of the TV due to the speed. The reality of the search experience similar to what they romanticized is a little more prone to disappointment and failure. The message, "trust you true love to Google", well it leaves me speechless. Maybe they just wanted to throw traditional media a bone, or have more money than they know what to do with? I don't see competition as the motivation. I think it was all about image, supporting the "do no evil" tenant. I am sure someone has a better theory to explain a Google SuperBowl ad. ;-) Interesting that Google chose a very emotional and non-technical subject for the ad. They want to get into our hearts it seems. :-)

I was not awestruck by the ad at all. In fact, I found it a bit hard to follow as I stood in front of the TV due to the speed.

The reality of the search experience similar to what they romanticized is a little more prone to disappointment and failure.

The message, “trust you true love to Google”, well it leaves me speechless. Maybe they just wanted to throw traditional media a bone, or have more money than they know what to do with? I don’t see competition as the motivation. I think it was all about image, supporting the “do no evil” tenant. I am sure someone has a better theory to explain a Google SuperBowl ad. ;-)

]]> By: admin http://www.zeppelinrepair.com/?p=582&cpage=1#comment-608 admin Mon, 08 Feb 2010 15:24:36 +0000 http://www.zeppelinrepair.com/?p=582#comment-608 Either I don't understand, or you're saying commodity products = #3. Yes, I agree. But then again, there's no future in commodity products. Read No size fits all. Either I don’t understand, or you’re saying commodity products = #3.
Yes, I agree.

But then again, there’s no future in commodity products. Read No size fits all.

]]> By: bastaar http://www.zeppelinrepair.com/?p=582&cpage=1#comment-606 bastaar Mon, 08 Feb 2010 14:36:44 +0000 http://www.zeppelinrepair.com/?p=582#comment-606 agree but 2 easy ;-) The best products in the world idd don't need much advertising. And brands should focus on customer experience and added value. But the challenge is in the commodity products where advertising stays relevant. Is a brand unremarkable for this reason. Don't think so. Apple offers a pretty unique user-experience which is not a matter of taste but a fact. For commodity products personal preferences and taste are much more important. Don't think there is a new world order because most product are still playing in the domain of commodity. But what has changed is that if you have an awesome product it will be much easier to communicate through WOM and social media and other cool buzzwords. My2cents agree but 2 easy ;-) The best products in the world idd don’t need much advertising.
And brands should focus on customer experience and added value.
But the challenge is in the commodity products where advertising stays relevant. Is a brand unremarkable for this reason. Don’t think so. Apple offers a pretty unique user-experience which is not a matter of taste but a fact. For commodity products personal preferences and taste are much more important. Don’t think there is a new world order because most product are still playing in the domain of commodity. But what has changed is that if you have an awesome product it will be much easier to communicate through WOM and social media and other cool buzzwords. My2cents

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