Here’s the latest example. (Though it isn’t one really, just an excuse to bring up the subject.)
So AC/DC made an excell sheet with their latest video in to promote their new album. What you saw in this video was in fact, the demo, or if you want, “the case”. The video is close to getting [...]
Tags: ac/dc, axe, guerrilla marketing, let's not and say we did
This a project I did back in 2006 and am pretty proud of. Back then the expression “branded utility” wasn’t coined yet, today this could act as the poster child of branded utilities. *cough*
Problem:
A telco launches a new youth-oriented mobile subscription. And wants “a website” to promote it.
Context:
It was the beginning of the Web2.0 hype, [...]
Tags: branded utility, moblog, proximus
This is about the umptieth time I give this blogging thing a go. What’s different this time is it’s not ambitious. Just a place to post my work and thoughts about stuff.
