I thought this was really smart: The University of Illinois is trying to get the word out that the ideal rhythm to perform CPR is 103 beats per minute, which, as it happens, is the exact BPM Stayin’ Alive by the Bee Gees uses.
So if you’re performing CPR, do it to the tune of Stayin’ Alive.
For those of you too young to remember Disco’s golden age:
I love the way they harnessed something that’s embedded in the world’s collective memory to their advantage here.
It’s a home run because of three reasons:
1. It’s the right beat.
2. It’s the right title.
3. 1 + 2 + the fact that it’s a Bee Gees song gives it a quirkyness that makes it newsworthy, which makes that he message’s getting spread.
Tags: 'Stayin Alive, Bee Gees, CPR
