The “Online and all other positions relative to the line.“-post, just got summed up in a few lines here (3rd comment) by Tim of Sugar:
In other words, DONT start a digital/interactive agency. Start an ideas company with 21st century behaviours at its core driving brand engagement across all channels, unified by digital audience behaviours. Mobiles, PVRs, websites, games, even talkback radio, broadcast TV and print – these are all pathways for engagement now and we have to get out of channel boxes like ‘above-the-line’ agency or ‘digital house’.
That’s what I meant to say only it took me three pages and him three sentences. :/
Tags: duh!
