There’s a bike shop right by my office, which is right at the border of the Forest de Soigne, which is a great forest for mountainbiking. The shop always looked a bit too posh for me, so I never really liked it.
Until yesterday, when I noticed this:
They installed a bike wash, a free to use water hose so people can hose of their muddy bikes when they come out of the forest.
I think that’s a great idea.
Another thing that hit me is that I went “Wow, a branded utility in the offline world!” While in fact branded utilities are online versions of stuff that companies have been doing for centuries, like branded matchbooks.
Duh!
Tags: bikes, branded utility, hose
See slide 56 en 57
http://www.slideshare.net/MichelDemoor/steven-van-belleghem-on-social-networks-the-short-warning-speech-presentation
I fully agree, you don’t need to be in online to understand.
As usual online protectionists have given it their own name and called it their invention.
yup, all navel gazing