Well it seems hell finally froze over. Google payed a gazillion dollars for a Superbowl spot.
But the point is that it was a fantastic spot. One that had me speechless a few months ago when it hit Youtube.
It’s called Parisian Love:
It’s been a bit of a mantra that good brands or products have the marketing [...]
Tags: Advertising, apple, demo, google, new world order, product demo, superbowl
Heard a radio commercial today. (Which, btw, are probably the only commercial messages that still reach me: I only have two TV channels that are public broadcast, thus ad-free, + a banner blocker on Firefox, and the last time I touched paper was in the bathroom)
Anyway, it was for a mobile subscription and the gist [...]
Tags: Advertising, sms, text
When I first started in this business we used to say we worked “in multimedia”, a bit later we said ” online marketing”, that evolved to “in interactive” and where we’re at now is we work “in digital”.
Though I applaud we finally got rid of the “interactive” part, it’s shadow still looms over us.
A critique [...]
Tags: Advertising, digital, extra-activity, interactive
To me the main difference between digital advertising and traditional advertising is the added difficulty of packaging, formatting or creating your message in a way that people would want to spend time with it.
With TV or print ads you buy the attention (ad space in between content, whether it be print or film) then deliver [...]
Tags: Advertising, digital, interactive, strange attractors, tips
