There’s a bike shop right by my office, which is right at the border of the Forest de Soigne, which is a great forest for mountainbiking. The shop always looked a bit too posh for me, so I never really liked it.
Until yesterday, when I noticed this:
They installed a bike wash, a free to use [...]
Tags: bikes, branded utility, hose
This a project I did back in 2006 and am pretty proud of. Back then the expression “branded utility” wasn’t coined yet, today this could act as the poster child of branded utilities. *cough*
Problem:
A telco launches a new youth-oriented mobile subscription. And wants “a website” to promote it.
Context:
It was the beginning of the Web2.0 hype, [...]
Tags: branded utility, moblog, proximus
