I’m pleasantly surprised by this campaign: http://www.stationsroman.be for Antwerp’s Central Station. Should you be asking why there’s a campaign for a train station, it’s to celebrate that the station’s restoration is finished and can be admired again in all it’s glory.
I spent 10 minutes on it, and when it was over, I didn’t want [...]
Tags: antwerp, Interactive advertising Tips, station, stationsroman
First, watch this, it’s funny:
Seen it?
Okay.
Now this is a pretty funny commercial based on the 27/3 principle. Which is the tried and tested (and by now, unimaginative) way of making 30 second commercials: you have 27 seconds of buildup and than 3 second in which you reveal what the campaign is for, which offers a [...]
Tags: digital, Interactive advertising Tips, naming, titles, youtube
There is an old saying on Wall Street that the market is driven by just two emotions: fear and greed.
What drives people to your digital campaign are two different emotions: curiosity and surprise. I’ll leave the surprise part for later and focus on curiosity here.
For some it’s easy. If you’re Nike and you had [...]
Tags: curiosity gap, digital marketing, Interactive advertising Tips
